Welcome to Watson Country

Use the tools below to help you find a vehicle, quickly and easily.

New Arrivals

  • 2018 Jeep Cherokee Latitude Plus 4x4 Latitude Plus  SUV

    2018 Jeep Cherokee Latitude Plus 4x4 Lat…

    • $32,090
    View Details
  • 2018 Jeep Wrangler Unlimited Rubicon 4x4 Rubicon  SUV (midyear release)

    2018 Jeep Wrangler Unlimited Rubicon 4x4…

    • $52,945
    View Details
  • 2018 Jeep Wrangler Unlimited Sahara 4x4 Sahara  SUV (midyear release)

    2018 Jeep Wrangler Unlimited Sahara 4x4…

    • $47,405
    View Details
  • 2018 Jeep Wrangler Unlimited Sport 4x4 Sport  SUV (midyear release)

    2018 Jeep Wrangler Unlimited Sport 4x4 S…

    • $40,895
    View Details

Welcome to Watson Rockford

Watson Rockford in Rockford, MI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling (888) 548-0181.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!